Portfolio
I specialize in delivering creative solutions tailored to the unique needs of regulated industries like the financial sector and associations. From strategy to execution, I deliver designs and content that drive engagement and elevate brands.
Rebranding Paytechs of Canada to Fintechs Canada
I developed a modern visual identity and website for Fintechs Canada, reflecting their renewed commitment to innovation in the fintech industry.
Refreshing Stroke Recovery BC's brand identity
We partnered with the Stroke Recovery Association of BC to modernize and refresh their brand identity, helping the organization better connect with donors, partners, and the communities they serve.
Creating a distinct visual identity for a KYC startup
I developed the branding and marketing strategy for a new company focused on delivering flexible and cost-effective ID verification. The work included creating a strong visual identity and messaging that highlighted their commitment to innovation and accessibility in a highly regulated industry.
Digital magazine ad series for Egg Farmers of Canada
A digital magazine ad series created for Canadian Poultry Magazine, designed to bring fresh energy to Egg Farmers of Canada’s advertising.
Developing a high-converting website for Apaylo
I redesigned Apaylo’s website to improve usability and highlight the brand’s story. The new website is modern, easy to navigate, and better engages users.
Designing reports for Canadian payments modernization updates
I’ve worked with Payments Canada for several years, designing Modernization Roadmaps (2023, 2022, 2021) and developing creative concepts for key initiatives like their 40th anniversary, Content Style Guide, Climate Risk Report, and The Payments Canada SUMMIT.
Mapping out a modern website for Central 1
I collaborated with the team at Central 1 to design key elements of their website, including the menu, About Us page, Leadership page, and content hub. The goal was to create a fresh, modern, and clean design that enhances usability and reflects their brand.
Crafting engaging reports for the Canadian Anti-Monopoly Project
I collaborated with the Canadian Anti-Monopoly Project to design three impactful reports on critical issues: competition in the financial sector, monopoly in Canada's food system, and a private equity playbook.
Producing Canada’s newest fintech podcast
I produce the Fintechs, eh? podcast in collaboration with Fintechs Canada, showcasing conversations with innovators shaping Canadian finance.
Engaging conference branding for the Canadian Credit Union Association's annual conference
I designed the graphics for the 2025 conference theme, “Waves of Change,” using ethereal wave-inspired elements, soft blues and greens, and light-filled imagery to create a sense of transformation and optimism.
Designing a sustainability report for disclosure of climate-related risks
Designed a comprehensive report for Payments Canada (2024) on the disclosure of climate-related risks, balancing regulatory clarity with modern, engaging design.
Driving advocacy through social media for the Ontario Federation of ATVs
I worked with OFATV during a critical period of advocacy for a one-permit system in Ontario. Through targeted marketing campaigns and graphics, I successfully drove conversation and support for this initiative.
Branding projects for the Canadian Nuclear Association
In 2021, I collaborated with the Canadian Nuclear Association to create clean, modern branding for their conference. Additionally, I worked on a report design and other creative assets to support their communications efforts.
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