Decathlon Netherlands Digital OOH Case Study
I designed the campaign mockups, blog visuals, and case study PDF for Decathlon’s recent programmatic DOOH campaign, helping illustrate how the activation drove a 46% lift in footfall across key Dutch markets.
I designed the creative package for Broadsign’s case study on Decathlon’s programmatic out-of-home campaign in the Netherlands. This included all campaign mockups, in-blog visuals, and a polished case study PDF. The project highlights how Decathlon, Talon NL, and Broadsign drove a 46% lift in store footfall by activating a high-impact pDOOH strategy across 218 digital screens during their peak summer season. The creative supported the storytelling, helped visualize key results, and reinforced the campaign’s role in driving measurable in-store performance.
See the full case study: https://broadsign.com/blog/how-decathlon-drove-a-46-increase-in-footfall-with-programmatic-dooh/
