top of page

Rebranding Paytechs of Canada to Fintechs Canada

I developed a modern visual identity and website for Fintechs Canada, reflecting their renewed commitment to innovation in the fintech industry.

In 2022, I led the visual rebranding of Paytechs of Canada, transitioning it to Fintechs Canada. Recognizing the need for a modern identity, we developed a fresh name, logo, and colour palette to better represent the organization’s expanded focus beyond payments to the entire financial technology sector. This strategic repositioning aimed to reflect the organization’s broader mission within Canada’s fintech ecosystem. We crafted new messaging and positioning statements to align with Fintechs Canada’s goals of fostering competition, innovation, and access to capital within the financial sector.

bottom of page