
Creating a distinct visual identity for a KYC startup
I developed the branding and marketing strategy for a new company focused on delivering flexible and cost-effective ID verification. The work included creating a strong visual identity and messaging that highlighted their commitment to innovation and accessibility in a highly regulated industry.
I led the branding effort for a new KYC company called Fintracking, focusing on creating an identity that stood out in the financial sector. As a small company just starting out, we adopted a scrappy and resourceful approach, building a simple yet effective website to establish their online presence. The design was intentionally straightforward but impactful, ensuring it met their immediate needs.
The brand identity was designed to break away from the typical, uninspired look of many financial industry players. Vibrant colours, clean typography, and a fresh logo gave the brand a modern, approachable feel. The goal was to capture the unique nature of their product—flexible, cost-efficient ID verification—while maintaining a professional edge.
This thoughtful, tailored branding approach ensured the company made a strong first impression, positioning them as a dynamic and innovative solution in a competitive market.
Visit fintracking.ca



