20 Essential Social Media Metrics | Forbes Advisor

Does your audience like you or do they like like you? Social media metrics help social media managers and other stakeholders separate the casual viewers from diehard fans and customers. Which social media metrics you track matter, and the answer isn’t the same for every business. However, there are 20 core metrics that give you data to calculate a wide range of valuable insights.

Read the full piece with a direct quote from Ambreen: https://www.forbes.com/advisor/business/social-media-metrics/