Lead Gen Email and Display Ads for Broadsign’s Programmatic DOOH Report
I designed the lead generation creative for Broadsign’s 2026 Programmatic DOOH Trends Report: a sponsored email and a set of display ads built to drive report downloads.
The report draws on 15 months of programmatic transaction data from Broadsign’s global marketplace. The campaign had one job: get media buyers and planners to download it.
The email was a paved (sponsored) send to a third-party list. It opens with a hero banner, asks the buyer a question, lists what’s inside the report in a few short points and ends on a single call to action. The display ads use the same visual system in a dark version and a light version. Each ad has one benefit-led headline, the report cover and a clear button. Showing the report in every unit makes the offer obvious at a glance.
