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Designed E-Book for Programmatic DOOH Activation at Tentpole Events
Designed a long-form ebook for Broadsign that translates complex programmatic DOOH concepts into a clear, visually engaging playbook.
Broadsign needed a polished, insight-driven ebook to position programmatic digital out-of-home (pDOOH) as a powerful channel for tentpole events — from global tournaments to citywide cultural moments.
The challenge was to transform technical content including audience targeting strategies, buying models, and measurement frameworks into a visually compelling, easy-to-digest playbook for agencies and brands.
The design emphasizes strong visual hierarchy, structured frameworks, strategic callouts, and a modern editorial aesthetic that reflects the energy and momentum of tentpole moments themselves.
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