Brand identity and website for an emerging financial consultancy
Savja Advisory is a new independent financial consultancy. As a solo practice entering a field full of established firms, it needed a brand that felt credible from day one without looking like everyone else in the category.
I led the project from strategy through to launch-ready copy. I developed two distinct visual directions and presented them in a rationale deck that tied each concept back to the brand's positioning and audiences. Once a direction was chosen, I managed the design execution and wrote the full website, with messaging tailored to each of Savja's client segments.
The final identity balances a classic, trustworthy feel with a modern edge, giving Savja a brand that reads as established while still feeling personal, modern and approachable.
