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With the launch of the new Fintracking brand, our most important task was to establish a memorable brand identity in an already saturated digital market. The goal was not just to launch, but to make a mark with a brand that truly represented their core values, mission, and unique service offerings.
From the beginning, I was deeply involved in crafting Fintracking's brand identity. The journey began with finalising a name that stood out and truly represented their unique offerings. With a name in place, we developed a visual identity that mirrored their dedication to both innovation and compliance. And to ensure their digital footprint was as strong as their brand, I took the lead in designing their landing page, making sure it was user-friendly, informative, and aligned with their brand's vision.
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One of the most important techniques for effectively communicating content is the use of typographic hierarchy.
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Mona Sans is a strong and versatile typeface, designed together with Degarism and inspired by industrial-era grotesques. Mona Sans works well across product, web, and print.
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Mona Sans is a strong and versatile typeface, designed together with Degarism and inspired by industrial-era grotesques. Mona Sans works well across product, web, and print.
The brand colour isn’t just a hue; it’s an essential part of your identity. It’s the shade that instantly evokes feelings, memories, and associations with your brand.
A brand pattern, often referred to as a “brand texture” or “pattern motif,” is a recurring visual element or design that is an integral part of a brand’s identity.
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