Apaylo – Designing a new website to effectively generate leads

The Challenge

Apaylo's existing website struggled to generate sufficient leads and did not adequately reflect the image of a modern fintech company. In addition, their brand identity needed a fresh, contemporary touch to resonate with today's audiences.

The Solution

As the lead on the website redesign, I successfully steered the team through a comprehensive overhaul, modernizing the design and enhancing the user experience. In parallel, we subtly refreshed the brand identity, elevating the overall impact and appeal of the Apaylo brand.

Interactive illustrations of Apaylo's comprehensive product suite

Micro animations to keep users engaged

Mobile-first UI

Colour Scheme Hierarchy

Logo Construction

color Palette

The brand colour isn’t just a hue; it’s an essential part of your identity. It’s the shade that instantly evokes feelings, memories, and associations with your brand.

Yale Blue
Hex Code: #16498F
Hex Code: #54B3A1
Maximum Green Yellow
Hex Code: #DEE54C
Hex Code: #000000
Majorelle Blue
Hex Code: #6339ED
American Silver
Hex Code: #D1D1D1


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